Data-Driven Sales in B2B
11th November 2021
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Data-Driven Sales in B2B (6 minute read) This blog examines some insights into how B2B
Tag: B2B
Data Ecosystems Strategies
11th November 2021
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Data Ecosystems Strategies (7 minute read) This blog draws from research and outlines some strategies
Global Transaction Banking with B2B APIs
10th November 2021
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Global Transaction Banking with B2B APIs (5 minute read) Business organisations often manage varied pools
Customer Experience Transformations in Banking
10th November 2021
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Customer Experience Transformations in Banking (5 minute read) Banking organisations are rapidly seeking to transform
ORGANISATIONAL BUYING: A RECAP
29th November 2020
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(4 and a half minutes read) AN OVERVIEW AND SETTING THE SCENE Organisational Buying often
A CRITICAL VIEW OF ORGANISATIONAL BUYING
29th November 2020
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(11 minute read) Marketing textbooks often adopt a simplistic view of Organisational Buying and its
ORGANISATIONAL BUYING BEHAVIOUR
29th November 2020
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(20 minute read) In this post, I will provide a brief and basic outline of
CREATING AN EFFECTIVE B2B CX
8th November 2020
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(6 minute read) In this post, I provide a few brief ideas for designing an
