Full-Funnel Marketing
11th November 2021
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Full-Funnel Marketing (11 minute read) Full-funnel marketing is representing a drastic shift in how marketing
Tag: customer journey
Platform Operating Model for AI Bank of the Future
10th November 2021
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Platform Operating Model for AI Bank of Future (9 minute read) Disruptive AI technologies can
EVALUATING CUSTOMER JOURNEY AND BEYOND: CONVERSION AND ONBOARDING
8th November 2020
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(5 minute read) I have already extensively discussed Analytics at every stage of digital marketing.
MULTICHANNEL MARKETING
8th November 2020
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(6 minute read) In this blog post I continue to follow the trail of the
ONWARD JOURNEY: FUNNEL AND CONVERSION TRAIL
8th November 2020
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(7 minute read) In this blog post I follow the onward online customer journey through
MAPPING THE CUSTOMER JOURNEY
8th November 2020
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(8 minute read) LET’S TAKE A BREATHER…. In our exploration of the Online Customer Journey
CREATING AN EFFECTIVE B2B CX
8th November 2020
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(6 minute read) In this post, I provide a few brief ideas for designing an
RESEARCH AND DATA-DRIVEN AUDIENCE PROFILING
7th November 2020
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(6 minute read) In previous posts I have discussed Understanding Online Customer Behaviour, Online Decision
