Full-Funnel Marketing 11th November 2021 No Comments Full-Funnel Marketing (11 minute read) Full-funnel marketing is representing a drastic shift in how marketing Read More »
VALUE CREATION 9th November 2020 No Comments (8 minute read) In this blog post, I discuss how an understanding of digital technologies Read More »
EVALUATING CUSTOMER JOURNEY AND BEYOND: CONVERSION AND ONBOARDING 8th November 2020 No Comments (5 minute read) I have already extensively discussed Analytics at every stage of digital marketing. Read More »
OMNICHANNEL MARKETING 8th November 2020 No Comments (8 minute read) In the previous blog post I discussed Multi-Channel Marketing in customer acquisition Read More »
ONWARD JOURNEY: FUNNEL AND CONVERSION TRAIL 8th November 2020 No Comments (7 minute read) In this blog post I follow the onward online customer journey through Read More »